A former captain in the US Air Force, Anthony “Tony” Hartman has spent the past two decades serving as a self-employed business consultant in Dallas, Texas. Anthony Hartman of Dallas has gained business experience in everything from risk analysis to the creation of new business models.
The process of creating a strong business model begins with determining a company’s specific audience. Focusing on a particular group of customers helps businesses understand the unique challenges and solutions facing the target audience, thus allowing businesses to produce effective and relatable business models and messages.
Further, companies can easily determine the value of their customers when their target market is specifically defined. High-value customers are consumers who are easy to locate, willing to purchase a business’ products or services, and capable of generating a fair amount of sales. All companies need high-value customers.
Beyond setting up the details for finding specific, high-value customers, good business models handle matters relating to business processes. Company leaders should consider which partners and resources play key roles in the operation of their business. These partners help companies provide their customers with significant value, and businesses should include them within their business models.
